973.937.8227 jocelyn@november16.net

Résumé

Jocelyn Allen

jocelyn@november16.net
jocelynallen.com

EDUCATION

Garden State Yoga – Hatha Yoga Level 1 Certification (RYT 200)
Fairleigh Dickinson University-Florham Campus – BFA, Computer Graphics / Graphic Design
Parsons School of Design – Web Design Basic Core: Color Theory, Digital Imaging w/ Photoshop and Web Design; Fashion Photo-styling Continuing Education Course; Intensive Fashion Design Program


SKILLS

PC/ Mac; MS Office; Basecamp; Adobe CS/ CC; Final Cut Pro, iMovie, Brightcove, Limelight, Youtube; Omniture, Google Analytics, SEO; WordPress CMS (PHP), CSS, HTML, Vignette; Twitter, Instagram, Facebook, Snapchat, Pinterest, Ning


EMPLOYMENT

Web & Front End Developer, IT Department
Essex County College – October 2011 to present
· Creative Direction (management) of new Brand Campaign (effective April 2014-January 2015)
· Art Direction/ Design of Print brand collateral for 2012 – 2013 ‘Rethink Summer. Graduate Sooner’ campaign; 2015 Golf and Tennis Scholarship Tournament; 2015 & 2016 Summer Youth Program
· Implemented Google Analytics; launched essex.edu/onlinecatalog and essex.edu/summercamp
· Worked with the Marketing Content Manager to launch Social Media (Facebook & Twitter)
· Managed In-house Freelance Web Development
· Web and Graphic Designer (Developer), Department of Marketing & Communications from October 2011 through March 2016

Digital Art Director, BlackEnterprise.com
Black Enterprise Magazine – May 2010 to Jan 2015; June 2015 – present
· Current Projects: 2016 BlackEnterprise.com responsive re-design; Digital franchise re-branding (online advertorial and editorial packages); ‘BE Digital’ Cover designs (April 2016 – present)
· Art Direction/ Design of BlackEnterprise.com, launched June 2011; Mobile Platform, launch Q4 2010
· Design of microsite and digital ad units for 2010 Pepsi Golf & Tennis Challenge; 2010 and 2011 Women Power Summit
· Re-design of digital Magazine subscription ads; increased new, renewal and ‘gift’ enrollment
· Managed BlackEnterprise.com Web Design Interns 2010 – 2011

Senior Web Designer/ Developer, Essence.com
Essence Magazine, A Time Inc. Company – July 2005 to November 2009
· Art Direction/ Re-design of Essence.com under Warner Brothers Partnership; live September 2008 through November 2009 and Essence Makeover Magic Tool; launch June 15, 2009
· Design and Production of 2007 and 2008 Essence Music Festival (EMF) site and digital ad units
· Provide creative direction to online design staff, junior designers and interns
· Monthly page views increased progressively from date of hire;
· Freelance Web Designer – 2005 to 2007; Jr. Web Designer – 2002

Senior Designer (Web/ Print), Marketing & Communications
BZA, LLC. – July 2005 to January 2007
· Web design, site maintenance and project management.
· Print Projects include advertisements and corporate branding.


HONORS

· Member of the Essex County College 2013-2018 College Core Strategic Planning Team
· 2016 Essex County College Student Life and Activities Certificate of Appreciation
· ASME National Award Finalist, General Excellence Interactive Feature Category for Essence.com 2008 ‘Will You Marry Me?’ and 2007 ‘30 Dates In 30 Days’
· 2007 Essence Magazine Employee Recognition Award Recipient; 2 Merit Bonuses earned during 2007
· 2007 Essence Cares website appeared on Oprah Winfrey Show


PROJECTS/ CLIENTS

Covergirl
Children’s Place
Shell
Porsche
Toyota
Sean Combs Enterprises
Dell
The Rainford Group
Black Doctoral Network
Passion For the Palate (Chef Kim VanKline)
Dudley Hospitality Group (Chef Henry Dudley)
Caroline V. Clarke
Frontline Ministries
Cocoa Media Group

 

Download Résume (.pdf)